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Wednesday 22nd May
Press Release: KFC invests in future
Famous for its 11 secret herbs and spices, KFC is now offering customers greater choice with the launch of a new range of grilled chicken.
Oven cooked, the new KFC Grilled range is marinated for tenderness and taste before being grilled to perfection in state-of-the-art new ovens.
After several years in development and a $2.5 million investment in new ovens for every KFC store, the new range will become a permanent fixture on the KFC menu.
With fewer calories and less fat*, KFC Grilled is part of a wider focus on nutrition and choice for the company, said KFC NZ’s General Manager Brent Kitto. “We are committed to offering our customers healthier choices where we can. The key for KFC is to do so without sacrificing the taste our customers know and love.“
Over the past year, KFC has worked hard to achieve a 10% reduction in salt across its menu. From early May it will also change to a healthier canola-sunflower blend oil, said Mr Kitto.
Building on a $60 million store transformation program, the new ovens are part of a long-term plan for the company, said Mr Kitto. “KFC Grilled is just the beginning. The new ovens allow for a whole new range of oven-baked products and position us well for the future.”
With plans to further diversify its offerings, Mr Kitto said the company will also continue to innovate across its core fried range.
In New Zealand since 1971, KFC has 98 stores and more than 2,700 staff nationwide.
View the new KFC Grilled TV ad below:
To view the new KFC Grilled range, click here.
*A KFC Grilled Quarter Chicken contains approximately 194 calories and 9.8 grams fat per 100 grams, compared to 264 calories and 17.2 grams fat per 100 grams in KFC’s Original Recipe Chicken.